home     My story     work with me

workshops     blog     contact

Hi, I’m Janne, a floral photographer. I have a degree in Textile and Fashion design from Kingston University followed by 10 year career in the fashion industry. My passion for colour, texture and movement is transferred to my garden led floral designs. I’m a self taught photographer who only uses natural light to tell the story of floral seasonality through my imagery. 

Creating a flower portrait using only light and shadow ensures my imagery is always in tune with the seasons. I love nothing more than the daily wander around the garden and the challenge of creating something from what is available giving each image a sense of place. In winter there can be very little available, but this is often when I feel most creative. I love gardening and grow flowers that I like to photograph. I’ve been incredibly lucky to learn from some of the UKs leading Farmer Florists and Floral Designers. My designs have a natural garden led aesthetic and I’m always inspired by the day-to-day changes in nature and light as the seasons evolve.

Come to a workshop

Let's work together

Images of me by Our Beautiful Adventure photography

I’m happiest when creating my floral scenes, but on the blog I post the collaborations I’m working on, news on workshops and share what I do, how I photograph my work and what inspires me to create my imagery. Creating and photographing a still life, using what is available naturally or foraged locally just for the sheer joy of creating is one of my favourite things to do. 

I’ve worked with David Austin Wedding Roses and The Real Flower company and have created imagery for countless florists. I run workshops sharing my knowledge on capturing eye catching floral imagery. I’m one of the curators of The Strawberry Hill House flower festival showcasing the beauty of British Flowers and sustainability within the floral industry. I live with my husband and two cats near Thirsk, North Yorkshire where our old Georgian farmhouse  and garden are a constant work in progress.

Jo Bird, David Austin Roses

"Janne is an absolute pleasure to work with - she shares our passion for roses and flowers and is very much in tune with our brand. She has a wonderful, natural creative style that showcases the roses beautifully and the result is never over-styled. We love how Janne effortlessly captures the magic of our roses and lets them be the talking point."

•   Overheard   •

Kimberley Bell, Founder Peony and SagE

"I have had the pleasure of working with Janne for a couple of years, she is our main photographer on product shots, she is a dream to work with, efficient, her work is beautiful and her imagery is inspirational. She is a brilliant stylist as well as photographer and we hope to continue working with her in the future."

•   Overheard   •

Follow along on instagram

•   @jannelford